diff --git a/index.js b/index.js
index 127df93..b200f2f 100644
--- a/index.js
+++ b/index.js
@@ -3,6 +3,7 @@ import { fileURLToPath } from "node:url";
 
 import express from "express";
 
+import { importBookmarkAsFollow } from "./lib/bookmark-import.js";
 import { microsubController } from "./lib/controllers/microsub.js";
 import { opmlController } from "./lib/controllers/opml.js";
 import { readerController } from "./lib/controllers/reader.js";
@@ -14,6 +15,7 @@ import {
   cleanupStaleItems,
   createIndexes,
 } from "./lib/storage/items.js";
+import { getUserId } from "./lib/utils/auth.js";
 import { webmentionReceiver } from "./lib/webmention/receiver.js";
 import { websubHandler } from "./lib/websub/handler.js";
 
@@ -23,6 +25,43 @@ const defaults = {
 const router = express.Router();
 const readerRouter = express.Router();
 
+const bookmarkHookRouter = express.Router();
+bookmarkHookRouter.use((request, response, next) => {
+  response.on("finish", () => {
+    if (
+      request.method !== "POST" ||
+      (response.statusCode !== 201 && response.statusCode !== 202)
+    ) {
+      return;
+    }
+
+    const action =
+      request.query?.action || request.body?.action || "create";
+    if (action !== "create") return;
+
+    const bookmarkOf =
+      request.body?.["bookmark-of"] ||
+      request.body?.properties?.["bookmark-of"]?.[0];
+    if (!bookmarkOf) return;
+
+    const rawCategory =
+      request.body?.category ||
+      request.body?.properties?.category;
+    const category = Array.isArray(rawCategory)
+      ? rawCategory[0] || "bookmarks"
+      : rawCategory || "bookmarks";
+
+    const { application } = request.app.locals;
+    const userId = getUserId(request);
+    importBookmarkAsFollow(application, bookmarkOf, category, userId).catch(
+      (err) =>
+        console.warn("[Microsub] bookmark-import failed:", err.message),
+    );
+  });
+
+  next();
+});
+
 export default class MicrosubEndpoint {
   name = "Microsub endpoint";
 
@@ -68,6 +107,15 @@ export default class MicrosubEndpoint {
     };
   }
 
+  /**
+   * Middleware hook registered on the Micropub route to intercept bookmark
+   * posts and auto-follow them as Microsub feed subscriptions.
+   * @returns {import("express").Router} Express router
+   */
+  get contentNegotiationRoutes() {
+    return bookmarkHookRouter;
+  }
+
   /**
    * Microsub API and reader UI routes (authenticated)
    * @returns {import("express").Router} Express router
diff --git a/lib/bookmark-import.js b/lib/bookmark-import.js
new file mode 100644
index 0000000..848c88f
--- /dev/null
+++ b/lib/bookmark-import.js
@@ -0,0 +1,113 @@
+/**
+ * Bookmark-to-microsub import
+ *
+ * When a Micropub bookmark-of post is created, automatically follow that URL
+ * as a feed in the Microsub reader. Mirrors the blogroll bookmark-import pattern.
+ * @module bookmark-import
+ */
+
+import { detectCapabilities } from "./feeds/capabilities.js";
+import { refreshFeedNow } from "./polling/scheduler.js";
+import { getChannels } from "./storage/channels.js";
+import { createFeed, findFeedAcrossChannels } from "./storage/feeds.js";
+
+const BOOKMARKS_CHANNEL_NAME = "Bookmarks";
+
+/**
+ * Follow a bookmarked URL as a Microsub feed subscription.
+ *
+ * Finds the best matching channel (by category name → "Bookmarks" → first
+ * non-special channel) and creates a feed subscription if one does not
+ * already exist.
+ *
+ * @param {object} application - Indiekit application context
+ * @param {string|string[]} bookmarkUrl - The bookmarked URL
+ * @param {string} [category="bookmarks"] - Micropub category hint for channel selection
+ * @param {string} [userId="default"] - User ID for channel lookup
+ */
+export async function importBookmarkAsFollow(
+  application,
+  bookmarkUrl,
+  category = "bookmarks",
+  userId = "default",
+) {
+  const url = Array.isArray(bookmarkUrl) ? bookmarkUrl[0] : bookmarkUrl;
+
+  try {
+    new URL(url);
+  } catch {
+    console.warn(`[Microsub] bookmark-import: invalid URL: ${url}`);
+    return { error: `Invalid bookmark URL: ${url}` };
+  }
+
+  if (!application.collections?.has("microsub_channels")) {
+    console.warn("[Microsub] bookmark-import: microsub collections not available");
+    return { error: "microsub not initialised" };
+  }
+
+  // Check if already followed in any channel
+  const existing = await findFeedAcrossChannels(application, url);
+  if (existing) {
+    console.log(`[Microsub] bookmark-import: ${url} already followed`);
+    return { alreadyExists: true, url };
+  }
+
+  // Find a suitable channel — category match > "Bookmarks" > first non-special
+  const channels = await getChannels(application, userId);
+  const categoryLower = (category || "").toLowerCase();
+
+  const targetChannel =
+    channels.find((ch) => ch.name?.toLowerCase() === categoryLower) ||
+    channels.find(
+      (ch) => ch.name?.toLowerCase() === BOOKMARKS_CHANNEL_NAME.toLowerCase(),
+    ) ||
+    channels.find(
+      (ch) => ch.name !== "Notifications" && ch.name !== "ActivityPub",
+    ) ||
+    channels[0];
+
+  if (!targetChannel) {
+    console.warn("[Microsub] bookmark-import: no channels available");
+    return { error: "no channels available" };
+  }
+
+  // Create feed subscription
+  let feed;
+  try {
+    feed = await createFeed(application, {
+      channelId: targetChannel._id,
+      url,
+      title: undefined,
+      photo: undefined,
+    });
+  } catch (error) {
+    if (error.code === "DUPLICATE_FEED") {
+      console.log(`[Microsub] bookmark-import: feed already exists for ${url}`);
+      return { alreadyExists: true, url };
+    }
+    throw error;
+  }
+
+  // Fire-and-forget: fetch and detect capabilities
+  refreshFeedNow(application, feed._id).catch((error) => {
+    console.error(
+      `[Microsub] bookmark-import: error fetching ${url}:`,
+      error.message,
+    );
+  });
+  detectCapabilities(url)
+    .then((_capabilities) => {
+      // capabilities are stored by refreshFeedNow/processor; nothing needed here
+    })
+    .catch((error) => {
+      console.error(
+        `[Microsub] bookmark-import: capability detection error for ${url}:`,
+        error.message,
+      );
+    });
+
+  console.log(
+    `[Microsub] bookmark-import: added ${url} to channel "${targetChannel.name}"`,
+  );
+  return { added: 1, url, channel: targetChannel.name };
+}